Social networking was a crucial business skill before it was moved to the Internet. Now that it’s online, social networking is even more important to assisting you in the growth of your business. By making online connections with people who can rapidly drive traffic to your site, you exponentially increase the potential for collecting revenue from your networking skills. One of the best and easiest ways that you’ll do this is through using your social network to build link popularity.

The basics of how to increase link popularity are simple. You get other people who have blogs or websites to link to your site. Of course, you particularly want quality websites with strong link popularity and good search engine rankings to be the ones that help you so your site. This is just like the real world; you want to network with the people who are able to help you move up in the world, not the people who are on the lower rungs of the ladder.

Social networking to build link popularity can be done through a number of different channels. Many people use the established social networking sites (such as LinkedIn for professionals) to start building their connections. However, any way that you can bring a group of contacts together and grow that group (such as via newsletter campaigns and sites like Yahoo! Groups) is a way that you can start increasing your online links and building your site.

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